1. Market pricing
Do your research by going online to the sites you’ll use to list your home for example, ZILLOW, Trulia, and Realtor.com. See what other homes with similar square footage, rooms and features are going for in your area. Be realistic and then, list your home competitively, but leave some wiggle room for negotiation in the process! Be careful not to over-price the home or the consumer will not consider your home seriously. Also, if your buyer is financing with a mortgage, you’ll need to be aware that a bank appraiser may not find value in some of the home improvements items that you think they will.
2. Good pictures
These days, most homebuyers are going to shop online They’ll narrow down the list by browsing online listings before ever stepping foot into a home. This is why you need eye-catching photos.
You best bet is to use a high-definition camera and natural lighting. Figure out the time of day when your home looks best, or shoot rooms at different times of the day. Open the curtains wide, and get as much natural light in as possible. Video is also a great tool.
Stage you home to sell. Creating a good flow in the home is critical to getting it sold. Also, buyers do not want to see your family pictures or personal collections. They want to view the home as potentially their own home. Spend some time decluttering and rearranging your personal effects to focus on your home’s best features.
4. Complete a Sellers Disclosure
Don’t forget to complete a Sellers Disclosure for the buyer.
5. A detailed listing
When you’re writing your listing, be sure to include lots of detail but don’t go overboard. Pictures help, but they shouldn’t stand alone, especially when potential buyers are looking for specific features in a home.
Not sure what to write? Check out other listings that attract you. What do you like about those listings? What stands out most about that home?
6. Be available
Once your listing is up, potential buyers will likely come to you. Are you ready?
Potential buyers should be able to reach you by email, phone or in person. Some prospects will email first and won’t want to meet in person until later. That’s OK. Your goal is to engage prospective buyers in conversation, and try to get them to look at the home in person.
Be prepared to show the home ALWAYS! Never turn down a showing if possible. Have an OPEN HOUSE to increase traffic into your home.
Also, be sure to welcome calls and interest from agents. Just because you elect to sell without an agent, doesn’t mean that the buyer should be expected to go without.
On this note, be prepared to work with a potential buyer on arrangements for showing the home. If the buyer is coming with an agent, you can most likely leave the home, allowing the agent to take his client through. But if you’re showing directly to a buyer, you’ll need to be there to highlight the best points of your home, and answer any questions the prospect might have.
7. Be Prepared to Negotiate an Offer
There are several terms and conditions in an Agreement of Sale that are negotiable. Understand all of those and be prepared to discuss those with your buyer or buyer’s agent.
8. Be prepared to Negotiate Home Inspection Items
Almost every buyer will want to do a home inspection. Be prepared to understand that process. Decide in advance how to deal with an any issues found during the home inspection.
9. Get ready for closing
This can be a complex process with lots of paperwork. You’ll need to stay on top of the paperwork, and make sure your buyer is on top of things, especially if the buyer doesn’t have an agent.
You’re job is to get to both parties to the settlement table.
Selling your home on your own isn’t easy. There’s a reason Realtors have full-time jobs, after all! : )
I hope this is helpful. If I can assist you or if you just have some questions, feel free to call, text or email me.
Good luck! Karen